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A decade marked by major changes. The scooter market was constantly evolving, sales of enduro bikes were increasing worldwide, while trial bikes were still selling but in much smaller numbers. Beta was now producing all of its two and four stroke engines inhouse. The company’s great commitment to sport brought more world championship wins including the manufacturers’ titles, which were even more prestigious and which the company had never won before.
Beta motorcycles have always been connected with the history and evolution of life on two wheels. The company was founded in Florence in 1904 under the name “Societa Giuseppe Bianchi”, for building handmade bicycles. At the end of the 1940s, with the changes that had taken place in Italian society and the development of motorized transport, the company switched to motorcycle production. The simple expedient of attaching an engine with a roller transmission to one of its bicycles, a typical example of Italian creativity, resulted in the first motorbike produced by the Tuscan firm.
Today Up North Power & Sports Beta Motorcycle Dealer proudly serves the Park Rapids, Detroit Lakes, Dorset, and Nevis areas. Contact us or visit today!
While great effort is made to ensure the accuracy of the information on this site, errors can occur. Please verify all pricing information with a customer service representative. This is easily done by calling us or visiting us at the dealership.
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